Posts Tagged ‘marketing’

Advertising

March 6, 2009

No one will play your games if they don’t know about them.

You need to advertise them.

The quickest, easiest and cheapest way of doing this is via the web. You need a website, and it needs to link to things. Once you’ve got a website that tells people about your games, you need to help them find it.

Be search engine friendly, upload a site map to Google and make sure that you follow all of the rules. Most of all, make sure to have lots of good content, there’s nothing that gets more traffic than great content.

Consider the various text advertising services, especially adwords. It’s only worth doing this if you’ve got something on your site that can make you money, never spend money on advertising unless you plan to earn it back (and then some).

You’ll notice that Google features a lot, and that’s deliberate. If your website is in the top page for a Google search, you’ll get more traffic. Focus your efforts, pick a small area you can dominate, rather than trying to be strong in many. Seth Godin has more thoughts on this, and other ways to successfully market things.

Aim to show people how great you are, and do it in an honest and non-pushy way. Help them find you, but never trick them or mislead. This will help you build an audience and share you games, which should always be the final goal of any advertising you do.

Advertisement