Breaking out of the Echo Chamber

As well as concentrating on your advertising, you need to make sure that you can break out of the Echo Chamber, and find a wide enough audience to support you.

The Internet is a wonderful thing, and just being famous on the Internet can be enough to promote your game out to the wide world. That’s not always the case though, you might easily find yourself caught into the Echo Chamber of blogs and niche sites, not able to break into the big time.

You need to be aware of where your games are being discussed and played. Engage with this audience, but also look at ways to spread your ideas further.

Play your games out in the real world, consider donating copies to local schools or libraries that will take them, or to local gaming clubs. Make sure people can find you and your website when you do this.

Move in different Internet circles. Break out to some sites or forums you don’t usually spend time in, get used to their culture and foibles, and promote your games there.

Don’t just spam places or throw around advertising, as this will never build goodwill, but look for opportunities in related parts of the Web, and build on them when you find them.


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